Monday, May 25, 2009

The Clio Awards

Billboard
Company: Goettsche Beverages
Desired Result: People buying Goettsche beverages and Goettsche will send the beverages anywhere
Strategy: That's Clever



Print (at the bottom of the picture is a mark of a feet)
Company: Greenpeace
Desired Result: People buying less animal skin products
Strategy: Shadow & That's Clever


Poster
Company:123Fleurs, Flowers Online Delivery
Desired Result: People thinking that it's better to give flowers to someone you love than using planes to make love shapes that have the consequence of crashing
Strategy: That's Clever

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